Very few of us know the customer. All of us believe that the product and the service we produce is important, but 99.9% of your customers couldn't care less about your product or service. (Peter Drucker). Manifesto Principled Research is a customer research and strategy agency based in Melbourne, Australia led by Peter Thomas. Member of the Manifesto Partnership, with Manifesto Principled Creative in Nottingham, UK. Customer experience, advertising strategy, customer satisfaction, customer observation, corporate reputation, technology research, retail research, customer immersion, depth interviews, employee satisfaction, multi-country research studies, experience design, customer research, customer intelligence, emotional design, customer strategy, qualitative research, brand evaluation and strategy, Peter Thomas, Melbourne, Australia. The Manifesto Partnership http://www.manifesto-research.com http://www.manifesto-creative.co.uk


peter@manifesto-research.com.au manifesto creative Manifesto Principled Research - read our manifesto.